Live, usable key account plans
Is it right for you?
Key accounts provide substantial revenue and margin for all businesses and this workshop is specifically designed to help those responsible for managing and developing key, major or national accounts. Whether direct or through multiple suppliers or channels this interactive workshop will help you deal with the problems associated with major customers and show you how to maximise you own internal service chain for outstanding results. You will leave with a clear and coherent formula for sustained success and a number of usable working tools including the key account plan.
Who will benefit?
- Key Account Managers
- National Account Managers
- Major Account Managers
- Group Sales Managers
- Senior Sales Staff
- Sale Directors
- Sales Managers
- Commercial Managers
What will you learn?
You will learn the key skills of successful national and major account development. You will discover how to maximise the multi-layer relationships with your clients and ensure a real partnership approach. We work on the commercial aspects of account management including planning, forecasting, stock management and protecting margins. You will learn how to utilise the impact of influencers in the decision making process and how to manage and develop business effectively even across multiple sites.
What’s included?
- Course workbook
- Hand outs
- Certificate of Attendance
- Tea and coffee on arrival
- Refreshments throughout the day
- Lunch
- Post programme support from your Course Director
Your Course Leaders
Venues
The Double Tree, Islington
The Double Tree, West End
Euston House, Euston
Workshop Hours
9:30 am to 4:30 pm with suitable breaks for morning coffee, lunch and afternoon tea.
Course Fee
£445 plus VAT per delegate
3 for 2 booking offer
Click here to download PDF full course details
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Delegate Feedback
Good insight into what to change in my day to day.
Julian Holmes, Optima Magazine
Brilliant day, very enjoyable. Thank you!
Bawi Mankoo, Corporate Rewards
Really great day! Thoroughly enjoyed myself and learnt a lot about sales! Perfect for myself as I am new to the role.
Emily Mahony, 2Simple Software
Quality venue, food and the workshop was superb with the right blend of knowledge with humour to keep it interesting.
John Pesci, Intelligere Ltd
Good course, nice and straight forward ideas but ideas that can be overlooked - makes you think.
Lee Bond, Orchid Field Marketing
The course was excellent, the whole day was very enjoyable and the way it was presented!
Marcus Wadey-Leblond, Ion Science Ltd
Great content, style and workshop delivery. Really concise and very practical. Very good illustrations and examples. Good group work exercises especially the 'Motivation Game'.
Grahame Smith, Business Improvers Ltd
Good pace, lively discussion and all directly relevant and usable. Valuable information and adaptable for any business scenario.
Paul Jones, Impress Print Services
Very informative and positive way to look at old habits and refresh look on sales tactics and plans.
David Payne, Darcy Products Ltd
I found this course extremely useful. I will definitely use the information and tips as soon as I get back to work tomorrow! Many light bulb moments to think about… and act on!
Peter Robinson, Savior Beds
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